Prime Desire — Publisher Report

March 2026 Partners: Prime Desire Team

March 2026

Russian localization not yet available — expected end of april. CIS traffic running at reduced funnel efficiency.

Part 1 — Actual results _{Calendar month totals · installs by registration date · payments by payment date · USD}

installs

23,062

purchases

127

gross

$1,278

VAT + chargebacks

$2.04

2 transactions × $1.02

gross after VAT

$1,275.96

Revenue Share (PD)

$344.51

27% of gross after VAT

Part 2 — Cohort analysis _{March cohort (registered 1 mar – 31 mar) · all activity through 14 april}

funnel

installs

23,062

tutors

3,172

13.8% of installs

buyers

0.8% of tutors

cohort purchases

226

cohort gross

$2,394

week	installs	tutors	inst→tutor	buyers	tutor→buyer	purchases	gross
mar 9–15	578	78	13.5%	0	—	0	—
mar 16–22	8,947	1,292	14.4%	12	0.9%	71	$831
mar 23–29	10,750	1,384	12.9%	9	0.7%	127	$1,409
mar 30–31	2,787	418	15.0%	4	1.0%	28	$154
total	23,062	3,172	13.8%	25	0.8%	226	$2,394

funnel by source

source	installs	inst→tutor	tutors	tutor→buyer	buyers	cohort gross
Source-1	14,477	12.2%	1,771	0.6%	10	$430
Source-2	6,398	12.7%	811	1.0%	8	$1,325
Source-3	1,960	28.4%	557	1.1%	6	$285
Source-4	227	14.5%	33	3.0%	1	$354
total	23,062	13.8%	3,172	0.8%	25	$2,394

funnel by geo — top-5 by tutors

#	geo	platform	installs	tutors	inst→tutor
1	🇯🇵 JP	Web	8,822	928	10.5%
	🇯🇵 JP	Android	841	410	48.8%
2	🇰🇷 KR	Web	4,233	560	13.2%
	🇰🇷 KR	Android	183	95	51.9%
3	🇹🇼 TW	Web	2,555	250	9.8%
	🇹🇼 TW	Android	215	93	43.3%
4	🇩🇪 DE	Web	429	64	14.9%
	🇩🇪 DE	Android	61	31	50.8%

⚠️ Locale gap — RU / UA / BY (excluded from ranking)

Russian localization missing → install→tutor 7–7.4% on Web vs expected 13–15%. End of april ETA.

geo	platform	installs	tutors	inst→tutor	expected w/ locale
🇷🇺 RU	Web	3,332	232	7.0%	~13–15%
	Android	343	120	35.0%	~43–50%
🇺🇦 UA	Web	627	46	7.3%	~13–15%
🇧🇾 BY	Web	162	12	7.4%	~13–15%

funnel by platform

source	platform	installs	tutors	inst→tutor
Source-1	Web	13,503	1,343	9.9%
Source-1	Android	974	428	43.9%
Source-2	Web	6,051	624	10.3%
Source-2	Android	347	187	53.9%
Source-3	Web	947	146	15.4%
Source-3	Android	1,013	411	40.6%
Source-4	Web	202	19	9.4%
Source-4	Android	25	14	56.0%

Creative performance — Batch 1 vs Batch 2

Source-1 & Source-2 · metrics: impr→click (CTR) and impr→install (ITR)
Batch 1 = mar 16–29 (first two active weeks) · Batch 2 = apr 1–12 (new creative set)

unique creatives tested

68+64

batch 1 · batch 2

active formats

video · banner · landing

period

mar 16 → apr 12

4 full weeks of data

Web — impr→click & impr→install by creative batch

format	batch 1 impr→click	batch 1 impr→install	batch 2 impr→click	batch 2 impr→install
Video 1920×1080	1.2%	0.9%	1.5%	2.0%
Banner 300×250	0.0%	0.2%	0.0%	0.5%
Popunder landing	n/a	3.2%	n/a	4.6%

Android — impr→click & impr→install by creative batch

format	batch 1 impr→click	batch 1 impr→install	batch 2 impr→click	batch 2 impr→install
Video 1920×1080	0.8%	1.4%	0.6%	1.5%
Banner 300×250	0.1%	0.7%	0.1%	0.7%
Popunder landing	n/a	2.7%	n/a	7.7%